CURRENT ECONOMIC ISSUES IN THE ACTIVITIES OF HOTEL ENTERPRISES IN UKRAINE IN THE CONTEXT OF THE CRISIS AND UNCERTAINTY

Abstract

The analysis of the published results of scientific research on the economic component of the hotel business shows significant developments and recommendations in the field of analysis of the economic component of the functioning of hotel enterprises, but the dynamics of changes in the system of factors influencing various aspects of business entities in the context of crisis and uncertainty necessitates further search for the most optimal models and principles of the mechanism of action for business structures. This is especially true for Ukrainian hotel enterprises under martial law and in the context of the need to prepare the basic principles for post-war economic development. Thus, in the context of the crisis and uncertainty, economic issues in the activities of Ukrainian hotel companies remain relevant, which prompted us to highlight these issues and find new ways to improve the economic activities of hotel companies. The main purpose of the study is to summarize the available information and identify current economic problems and ways to overcome them in the activities of Ukrainian hotel enterprises in the context of crisis and uncertainty, as well as trends and strategies for their development. To achieve this goal, a set of complementary research methods was used, including methods of systematic and statistical analysis, generalization and systematization, comparison, classification, synthesis, and visualization. The basic components of the problems of hotel enterprises in Ukraine during the war and the levels of their mutual influence on the state of economic activity and financial balance are determined. The essential features of the concept of “economic security” of hotel enterprise have been allocated and researched. The issue of understanding the characteristic features of the main stages of business practice in modern economic conditions is actualized. The basic principles of formation of guaranteed solvency of modern hotel enterprises, criteria of their profitability and profitability are considered. An analysis of the available tools for determining the financial condition of a hotel enterprise in times of war is carried out. A search for systemic solutions and methods for a comprehensive assessment of the financial potential of a hotel enterprise in conditions of crisis and uncertainty is carried out.